I ran the Youth Marketing campaign for Obama in 2012 at SS+K. I met literally every famous person in America, saw Stevie Wonder perform like three times, and show a print campaign on my iPhone. But the highlight was this.
I got an hour with Lena Dunham to shoot a spot for Obama. This is what we came up with.
#3 commercial of 2012
"[It] appears to have won the presidential election."
• +2.5 Million views.
• Webby Winner, Cannes Shortlist
• Most viewed political ad by 1.625MM in first week it aired.
(more than the next 5 combined)
•1.25 million more youth votes for Obama than 2008.